Case study · AurCore · B2B hardware e-commerce

Ecommerce All-in-One

Project Link

End-to-end Shopify design, content and media for a data-center switch brand, launched before the holiday deadline.

Client

AurCore Technology

Industry

Networking hardware · B2B

Services

Store design, Shopify deployment, product page content, product media

Platform

Shopify

Live site

shop.aurcore.net

(01) Overview

A complete Shopify store, from product data to live launch.

AurCore builds 100G AI data-center switches and enterprise networking gear. They needed a storefront that could sell technical hardware online, and they needed it before the holiday season.

In this project we executed a full-service design and deployment of a Shopify store. Using provided product data and assets, we transitioned the project from concept to live launch under a highly condensed schedule.

(02) Challenge

Sell a data-center switch the way you’d sell a product people love.

Networking hardware is bought on specifications, but nobody reads a spec sheet on a homepage. The store had to make dense technical products feel premium and easy to compare, and support pre-orders for units that were still shipping.

The timeline left no room for a long design phase. Design, content and build had to happen in parallel.

Smart product selector: find your perfect network switch — A six-question product selector that matches buyers to the right switch.

(03) Approach

Architecture, content and media, built as one sprint.

We structured the catalogue around how buyers actually shop: industrial, enterprise and data-center switches, with accessories and a partner track. Product pages lead with rendered hero media and highlights, and keep the full specification table one scroll away.

Alongside the build we produced the product content and media for every page, from feature sections for the networking operating system to pre-order flows, so the store launched complete rather than as a shell.

(What we did)

Store architecture
Collection & PDP design
Spec tables & highlights
Pre-order flow
Product content
Hero renders & media
Theme build
Launch QA

Best sellers: AurCore managed switches — Best sellers, with pricing and partner discounts in place at launch.

Featured solutions and the AurCore networking operating system — Solution tracks and the AurCore NOS feature section, written and produced alongside the build.

shop.aurcore.net, live store — The live store, shop.aurcore.net. Hover to pause.

“They not only designed a beautiful Shopify store but executed the entire process in record time. We were stressed about making the holiday season deadline, but their high efficiency and premium service ensured we launched successfully and captured peak sales.”

Leo

CEO of Aurcore Technology

(04) Outcome

Launched in record time, in time for peak season.

The store went live ahead of the holiday deadline with its full catalogue, content and media in place, and captured the peak-season demand the client had been counting on.

Deadline met

Concept to live launch on a highly condensed schedule, without cutting the scope.

Complete at launch

Every product page shipped with content, media and specifications, not placeholders.

Premium by design

Technical hardware presented with the clarity and polish of a consumer brand.

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